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POSitive Processing Blog
The Holidays Are Coming..Are You Ready?
Thursday, September 6, 2018
 It may be 80+ degrees outside right now, but trust us, winter is coming. And with the cold weather comes Thanksgiving, Saint Nicholas Day, Hanukkah, Christmas, etc. Stores already have holiday decorations out and we can all agree that Christmas comes earlier and earlier each year.
Are you ready for it? If not, don’t worry there’s still time! One thing you can do today is get enrolled in a gift card program. Gift cards are perennially the most requested holiday gift item. That means getting your gift card program set up and ready to go should be a priority! Still not convinced, check out these statistics:
- Over $100 billion is spent annually on gift cards
- A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
- Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.
Wondering how you can best leverage your gift card program to boost your holiday sales? Here are a few tips:
- Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
- Include a gift card reminder on sales receipts.
- Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
- Host a prize drawing for all shoppers who purchase a gift card.
- Donate preloaded cards to a local charity, school festival or other community event.
- Post gift card reminder messages throughout your website.
- Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.
There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, our cards double as a customer loyalty/rewards card. You can enroll users into your loyalty program to strengthen ties with the customer.
We also offer professionally designed and customized accessories, such as envelops, card holders, display stands and signage. Our program also comes with a free mobile app, so you never miss the opportunity for a gift card sale or redemption.
Ready to get your planning started for the holiday selling season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for an account analysis and program demonstration.
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