POSitive Processing Blog

The Holidays Are Coming..Are You Ready?
Thursday, September 6, 2018

It may be 80+ degrees outside right now, but trust us, winter is coming. And with the cold weather comes Thanksgiving, Saint Nicholas Day, Hanukkah, Christmas, etc. Stores already have holiday decorations out and we can all agree that Christmas comes earlier and earlier each year.

Are you ready for it? If not, don’t worry there’s still time! One thing you can do today is get enrolled in a gift card program. Gift cards are perennially the most requested holiday gift item. That means getting your gift card program set up and ready to go should be a priority! Still not convinced, check out these statistics:

Over $100 billion is spent annually on gift cards
A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.

Wondering how you can best leverage your gift card program to boost your holiday sales? Here are a few tips:

Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
Include a gift card reminder on sales receipts.
Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
Host a prize drawing for all shoppers who purchase a gift card.
Donate preloaded cards to a local charity, school festival or other community event.
Post gift card reminder messages throughout your website.
Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.

There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, our cards double as a customer loyalty/rewards card. You can enroll users into your loyalty program to strengthen ties with the customer.

We also offer professionally designed and customized accessories, such as envelops, card holders, display stands and signage. Our program also comes with a free mobile app, so you never miss the opportunity for a gift card sale or redemption.

Ready to get your planning started for the holiday selling season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for an account analysis and program demonstration.

Categories

B2B and E-Commerce Solutions
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FI Partner Program
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Gift Cards and Customer Rewards
- 04/01/2019 - Spring Has Sprung and So Can Y
- 09/06/2018 - The Holidays Are Coming..Are Y
- 08/22/2018 - Sales are up 100%!
- 09/13/2017 - When Should You Start Planning
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Just For Fun
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OMEGA Merchants, News, and People
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Short-Term Capital Funding
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WHAT OUR MERCHANTS ARE SAYING

"I wanted to tell you what amazing sales and support team you have. I worked with Dennis and Becca and they are amazing! We really appreciate the service and follow up service we receive from both of them. As small business owners that personal touch means a lot. Again thank you for your team's great customer service before and after the sale."

Hoover Chiropractic Clinic

"I was so impressed with Julianne from your Customer Service Department, with whom I worked this morning. She was patient, kind and knowledgeable. Really a huge help to me!"

Relogistics LLC

"The responsiveness of our sales representative was outstanding and she was able to come to our business several times to assist with the transition. Your pricing and the product features were also outstanding."

Halmar Corporation

"When we were considering switching to OMEGA for our credit card processing, our Account Rep spent a lot of time explaining the savings we could expect and why. He explained how to read the monthly statements and what the process would be for switching. He answered all of my questions patiently and completely. The process could not have been easier."

Horton Family Dental

"We always receive top-notch service from OMEGA. Reps return calls/emails quickly and either have answers or can find them almost immediately. Keep up the great work!"

Sumerel Tire Service, Inc.

"We really appreciate OMEGA Processing's Online Merchant Portal. It's very easy to access and, most importantly, it's easy to understand. OMEGA's way of doing things is so much easier than our prior processor!"

Swain's Furniture

"OMEGA Processing's quick response and focus on service and cost effectiveness is outstanding. I would recommend OMEGA to any of my colleagues with a dental or medical practice."

John Strief, D.D.S.

"Our representative has been excellent to work with. If I ever call, she either answers or calls me back just a couple of minutes later. She's saved me a ton of money, and the service is excellent."

Giovannis

"I love that I can call, speak to a person on a personal level who is friendly and always takes time to help. Statements are clear and easy to understand."

Expert Auto Service Inc.

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OMEGA Processing Solutions is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York.
OMEGA Processing Solutions is a registered ISO/MSP of Woodforest National Bank, Houston, Texas