POSitive Processing Blog

Sales are up 100%!
Wednesday, August 22, 2018

“Sales are up 100%!” For business owners, there isn’t a much better phrase you could hear. Did you know that when retailers switch from paper certificates to a custom gift card program they generally see a 50-100% increase in revenue? Be sure to set up your business for success, today!

School is just beginning, and parents are planning for this year’s classes. Next time you assume gift cards are just something ‘nice to have’, be sure to remind yourself of a few facts:

65% of gift card holders spend an extra 38% beyond the value of the card.
The total volume of gift cards is projected to reach $160 billion by the end of this year!
Having a gift card that doubles as a customer rewards card is proven to increase customer retention.

While the majority of back-to-school shopping dollars will be spent on clothing, supplies and electronics, merchants of all types can find marketing opportunities to take advantage of the increased spending season. Consider these ideas:

Students return to college campuses, armed with gift cards to their favorite restaurants, stores and local activities. Consider a gift card incentive promotion, allowing students to turn their gift cards into loyalty cards and accumulate points to their favorite spots.
Teachers and parents alike would like to give and take time to visit salons, health clubs, specialty retailers and others. Consider partnering with PTOs to host fundraising nights. A percentage of sales on that particular day could be donated to a shared local organization.

OMEGA Processing offers a secure, reloadable, customized Gift & Loyalty Programs providing a valuable, low cost method that allows businesses to increase profits, attract new customers and build loyalty from current customers. The gift cards also double as customer rewards cards. Register the customers into the loyalty program when they redeem the card and keep them coming back!

Remember, when you set your business up with gift and loyalty programs, you are not only boosting your bottom line, but you’re strengthening your relationship with that customer and every other customer that comes through the door.

Contact OMEGA’s Customer Service department at 866.888.9724 for an account analysis and program demonstration.

Categories

B2B and E-Commerce Solutions
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- 11/15/2017 - MERCHANT FRAUD ALERT, 11-15-20
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FI Partner Program
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Gift Cards and Customer Rewards
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- 08/22/2018 - Sales are up 100%!
- 09/13/2017 - When Should You Start Planning
- 08/18/2017 - Black Friday is Coming!
- 07/19/2017 - Gift and Loyalty: We Have an A
- 02/23/2017 - Boost Spring Sales with OMEGA’
Just For Fun
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- 03/08/2017 - 9th Region Championship Player
- 02/06/2017 - OMEGA’s Players of the Game
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OMEGA Merchants, News, and People
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- 07/25/2018 - OMEGA Processing’s Kim Polark
- 05/31/2018 - OMEGA Processing’s Daena Spraf
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Short-Term Capital Funding
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The OMEGA MPVs
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WHAT OUR MERCHANTS ARE SAYING

"I wanted to tell you what amazing sales and support team you have. I worked with Dennis and Becca and they are amazing! We really appreciate the service and follow up service we receive from both of them. As small business owners that personal touch means a lot. Again thank you for your team's great customer service before and after the sale."

Hoover Chiropractic Clinic

"We really appreciate OMEGA Processing's Online Merchant Portal. It's very easy to access and, most importantly, it's easy to understand. OMEGA's way of doing things is so much easier than our prior processor!"

Swain's Furniture

"I have found OMEGA to be a wonderful service for processing our credit card transactions. On the couple of times that I've had a question, I have called, and one of the customer service representatives have resolved it immediately. I've been very satisfied with the ease of use, customer service and the reasonable cost."

Maury White Law Offices

"When we were considering switching to OMEGA for our credit card processing, our Account Rep spent a lot of time explaining the savings we could expect and why. He explained how to read the monthly statements and what the process would be for switching. He answered all of my questions patiently and completely. The process could not have been easier."

Horton Family Dental

"What sets OMEGA Processing apart from other providers is SERVICE, SERVICE, SERVICE!!! I would absolutely recommend OMEGA to anyone. We have saved quite a bit of money and had the very best service possible."

Perfect Game USA

"OMEGA Processing's quick response and focus on service and cost effectiveness is outstanding. I would recommend OMEGA to any of my colleagues with a dental or medical practice."

John Strief, D.D.S.

"I was so impressed with Julianne from your Customer Service Department, with whom I worked this morning. She was patient, kind and knowledgeable. Really a huge help to me!"

Relogistics LLC

"There have been a handful of occasions when I've called OMEGA Processing's customer service for assistance. Every time, and no matter who I have dealt with, the personnel and entire experience have been professional, helpful, knowledgeable and -- quite frankly -- enjoyable. This type of courtesy and service is rare in today's business world."

Woodland Cabins

"Our representative has been excellent to work with. If I ever call, she either answers or calls me back just a couple of minutes later. She's saved me a ton of money, and the service is excellent."

Giovannis

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OMEGA Processing Solutions is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York.
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