POSitive Processing Blog

Sales are up 100%!
Wednesday, August 22, 2018

“Sales are up 100%!” For business owners, there isn’t a much better phrase you could hear. Did you know that when retailers switch from paper certificates to a custom gift card program they generally see a 50-100% increase in revenue? Be sure to set up your business for success, today!

School is just beginning, and parents are planning for this year’s classes. Next time you assume gift cards are just something ‘nice to have’, be sure to remind yourself of a few facts:

65% of gift card holders spend an extra 38% beyond the value of the card.
The total volume of gift cards is projected to reach $160 billion by the end of this year!
Having a gift card that doubles as a customer rewards card is proven to increase customer retention.

While the majority of back-to-school shopping dollars will be spent on clothing, supplies and electronics, merchants of all types can find marketing opportunities to take advantage of the increased spending season. Consider these ideas:

Students return to college campuses, armed with gift cards to their favorite restaurants, stores and local activities. Consider a gift card incentive promotion, allowing students to turn their gift cards into loyalty cards and accumulate points to their favorite spots.
Teachers and parents alike would like to give and take time to visit salons, health clubs, specialty retailers and others. Consider partnering with PTOs to host fundraising nights. A percentage of sales on that particular day could be donated to a shared local organization.

OMEGA Processing offers a secure, reloadable, customized Gift & Loyalty Programs providing a valuable, low cost method that allows businesses to increase profits, attract new customers and build loyalty from current customers. The gift cards also double as customer rewards cards. Register the customers into the loyalty program when they redeem the card and keep them coming back!

Remember, when you set your business up with gift and loyalty programs, you are not only boosting your bottom line, but you’re strengthening your relationship with that customer and every other customer that comes through the door.

Contact OMEGA’s Customer Service department at 866.888.9724 for an account analysis and program demonstration.

Categories

B2B and E-Commerce Solutions
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- 05/03/2017 - EMV Option Now Available for V
- 02/09/2017 - Why Should Your B2B Business A
Data Security and Fraud Prevention
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- 04/29/2019 - Gift Cards: The Gift That Thie
- 04/03/2019 - Chargebacks: What Are They and
- 02/13/2019 - 3 Tips To Protect Your Busines
- 11/12/2018 - Are you PCI Compliant?
- 03/14/2018 - Merchant Guide: 10 Essential T
- 02/12/2018 - Common Business Scams and How
- 02/09/2018 - Data Security Fast Facts
- 01/17/2018 - Vulnerability Scanning vs. Pen
- 01/17/2018 - BBB Warns of Email Scams This
- 01/10/2018 - Arm Your Business Against Cybe
- 11/15/2017 - MERCHANT FRAUD ALERT, 11-15-20
- 09/22/2017 - Have You Heard How OMEGA’s Dat
- 08/02/2017 - MERCHANT FRAUD ALERT, 08-02-20
FI Partner Program
- 11/08/2016 - Pursuing the Perfect Payments
Gift Cards and Customer Rewards
- 04/01/2019 - Spring Has Sprung and So Can Y
- 09/06/2018 - The Holidays Are Coming..Are Y
- 08/22/2018 - Sales are up 100%!
- 09/13/2017 - When Should You Start Planning
- 08/18/2017 - Black Friday is Coming!
- 07/19/2017 - Gift and Loyalty: We Have an A
- 02/23/2017 - Boost Spring Sales with OMEGA’
Just For Fun
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- 05/24/2017 - Facts You Might Not Know (or M
- 03/13/2017 - Keys To Success — 8 To Be Grea
- 09/02/2016 - Happy Labor Day Weekend!
Miscellaneous
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- 02/27/2019 - Take The Hassle Out Of Tax Sea
- 02/13/2018 - Innovative Visa Wearables Make
- 02/13/2018 - Little-Known Secrets of Credit
- 07/19/2017 - Beat the Summertime Blues
Mobile Payments
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- 08/03/2017 - A Good Thing Just Got Better —
- 10/18/2016 - SwipeSimple: Mobile Made Bette
OMEGA in the Community
- 07/05/2017 - Parades, Baseball and the Four
- 03/08/2017 - 9th Region Championship Player
- 02/06/2017 - OMEGA’s Players of the Game
- 01/23/2017 - TWO New OMEGA Player’s of the
- 01/13/2017 - OMEGA’s Defensive Player of th
- 01/09/2017 - 2017’s First OMEGA Player of t
- 11/21/2016 - OMEGA’s Offensive Player of th
- 11/14/2016 - OMEGA Processing Offensive Pla
- 11/10/2016 - OMEGA in the Community
- 11/07/2016 - OMEGA Processing’s Player of t
- 10/31/2016 - OMEGA Processing Player of the
- 10/25/2016 - OMEGA Processing Player of the
- 10/12/2016 - OMEGA Processing’s Player of t
- 10/04/2016 - OMEGA Processing Player of the
- 09/19/2016 - Sergent Wins Player of the Gam
- 09/06/2016 - OMEGA Processing Solutions Pla
OMEGA Merchants, News, and People
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- 10/17/2018 - OMEGA Processing Solutions Cel
- 07/25/2018 - OMEGA Processing’s Kim Polark
- 05/31/2018 - OMEGA Processing’s Daena Spraf
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- 12/28/2017 - 2017 Year in Review
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- 12/30/2016 - Some of our Favorite Moments
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OMEGA Spotlight
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- 06/25/2019 - OMEGA Spotlight-Big Catz BBQ
- 06/11/2019 - OMEGA Spotlight-Kim Figgins
- 05/23/2019 - OMEGA Spotlight-Kava House & C
- 05/14/2019 - OMEGA Spotlight-Stevie Dumbuya
Payments Industry
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- 01/09/2019 - Account Tune Up for the New Ye
- 09/19/2018 - Has Your Bottom Line Seen the
- 09/18/2018 - Are Your Business Merchants’ S
- 05/22/2018 - Interchange Explained
- 04/11/2018 - What to Avoid When Searching f
- 04/06/2018 - The Importance of Choosing You
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- 12/12/2017 - No Need to Sign on the Dotted
- 07/26/2017 - Back to the Basics - Merchant
- 03/17/2017 - Innovation Project 2017
Point-of-Sale Systems
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Products and Services
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- 08/15/2018 - Introducing Poynt… The World’s
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- 01/03/2018 - Data Breach? We Got Your Back
- 12/27/2017 - How Does OMEGA Protect Your Cu
- 12/12/2017 - New Year? New Goals? New Capit
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- 08/30/2017 - Are You Hungry for the Details
- 08/09/2017 - Happy (2nd) New Year!
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Short-Term Capital Funding
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- 12/30/2016 - What’s on Your Business Wish L

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WHAT OUR MERCHANTS ARE SAYING

"I wanted to tell you what amazing sales and support team you have. I worked with Dennis and Becca and they are amazing! We really appreciate the service and follow up service we receive from both of them. As small business owners that personal touch means a lot. Again thank you for your team's great customer service before and after the sale."

Hoover Chiropractic Clinic

"OMEGA Processing's quick response and focus on service and cost effectiveness is outstanding. I would recommend OMEGA to any of my colleagues with a dental or medical practice."

John Strief, D.D.S.

"I love that I can call, speak to a person on a personal level who is friendly and always takes time to help. Statements are clear and easy to understand."

Expert Auto Service Inc.

"When we were considering switching to OMEGA for our credit card processing, our Account Rep spent a lot of time explaining the savings we could expect and why. He explained how to read the monthly statements and what the process would be for switching. He answered all of my questions patiently and completely. The process could not have been easier."

Horton Family Dental

"We always receive top-notch service from OMEGA. Reps return calls/emails quickly and either have answers or can find them almost immediately. Keep up the great work!"

Sumerel Tire Service, Inc.

"Our representative has been excellent to work with. If I ever call, she either answers or calls me back just a couple of minutes later. She's saved me a ton of money, and the service is excellent."

Giovannis

"We really appreciate OMEGA Processing's Online Merchant Portal. It's very easy to access and, most importantly, it's easy to understand. OMEGA's way of doing things is so much easier than our prior processor!"

Swain's Furniture

"I was so impressed with Julianne from your Customer Service Department, with whom I worked this morning. She was patient, kind and knowledgeable. Really a huge help to me!"

Relogistics LLC

"The responsiveness of our sales representative was outstanding and she was able to come to our business several times to assist with the transition. Your pricing and the product features were also outstanding."

Halmar Corporation

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OMEGA Processing Solutions is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York.
OMEGA Processing Solutions is a registered ISO/MSP of Woodforest National Bank, Houston, Texas