| |
|
POSitive Processing Blog
Sales are up 100%!
Wednesday, August 22, 2018
 “Sales are up 100%!” For business owners, there isn’t a much better phrase you could hear. Did you know that when retailers switch from paper certificates to a custom gift card program they generally see a 50-100% increase in revenue? Be sure to set up your business for success, today!
School is just beginning, and parents are planning for this year’s classes. Next time you assume gift cards are just something ‘nice to have’, be sure to remind yourself of a few facts:
- 65% of gift card holders spend an extra 38% beyond the value of the card.
- The total volume of gift cards is projected to reach $160 billion by the end of this year!
- Having a gift card that doubles as a customer rewards card is proven to increase customer retention.
While the majority of back-to-school shopping dollars will be spent on clothing, supplies and electronics, merchants of all types can find marketing opportunities to take advantage of the increased spending season. Consider these ideas:
- Students return to college campuses, armed with gift cards to their favorite restaurants, stores and local activities. Consider a gift card incentive promotion, allowing students to turn their gift cards into loyalty cards and accumulate points to their favorite spots.
- Teachers and parents alike would like to give and take time to visit salons, health clubs, specialty retailers and others. Consider partnering with PTOs to host fundraising nights. A percentage of sales on that particular day could be donated to a shared local organization.
OMEGA Processing offers a secure, reloadable, customized Gift & Loyalty Programs providing a valuable, low cost method that allows businesses to increase profits, attract new customers and build loyalty from current customers. The gift cards also double as customer rewards cards. Register the customers into the loyalty program when they redeem the card and keep them coming back!
Remember, when you set your business up with gift and loyalty programs, you are not only boosting your bottom line, but you’re strengthening your relationship with that customer and every other customer that comes through the door.
Contact OMEGA’s Customer Service department at 866.888.9724 for an account analysis and program demonstration.
|
|
|
|
Blog Categories
B2B and E-Commerce Solutions
08/26/2019 - Maximize Your B2B Interchange
10/13/2017 - Saving on B2B Interchange
05/03/2017 - EMV Option Now Available for V
02/09/2017 - Why Should Your B2B Business A
Data Security and Fraud Prevention
05/29/2019 - Is Friendly Fraud Putting Your
04/29/2019 - Gift Cards: The Gift That Thie
04/03/2019 - Chargebacks: What Are They and
02/13/2019 - 3 Tips To Protect Your Busines
11/12/2018 - Are you PCI Compliant?
03/14/2018 - Merchant Guide: 10 Essential T
02/12/2018 - Common Business Scams and How
02/09/2018 - Data Security Fast Facts
01/17/2018 - Vulnerability Scanning vs. Pen
01/17/2018 - BBB Warns of Email Scams This
01/10/2018 - Arm Your Business Against Cybe
11/15/2017 - MERCHANT FRAUD ALERT, 11-15-20
09/22/2017 - Have You Heard How OMEGA’s Dat
08/02/2017 - MERCHANT FRAUD ALERT, 08-02-20
FI Partner Program
Gift Cards and Customer Rewards
04/01/2019 - Spring Has Sprung and So Can Y
09/06/2018 - The Holidays Are Coming..Are Y
08/22/2018 - Sales are up 100%!
09/13/2017 - When Should You Start Planning
08/18/2017 - Black Friday is Coming!
07/19/2017 - Gift and Loyalty: We Have an A
02/23/2017 - Boost Spring Sales with OMEGA’
Just For Fun
11/14/2018 - Thanksgiving Fun Facts
05/24/2017 - Facts You Might Not Know (or M
03/13/2017 - Keys To Success — 8 To Be Grea
09/02/2016 - Happy Labor Day Weekend!
Miscellaneous
06/21/2019 - VeriFone Terminals
02/27/2019 - Take The Hassle Out Of Tax Sea
02/13/2018 - Innovative Visa Wearables Make
02/13/2018 - Little-Known Secrets of Credit
07/19/2017 - Beat the Summertime Blues
Mobile Payments
11/08/2017 - Mobile Made Easy with OMEGA
08/03/2017 - A Good Thing Just Got Better —
10/18/2016 - SwipeSimple: Mobile Made Bette
OMEGA in the Community
07/05/2017 - Parades, Baseball and the Four
03/08/2017 - 9th Region Championship Player
02/06/2017 - OMEGA’s Players of the Game
01/23/2017 - TWO New OMEGA Player’s of the
01/13/2017 - OMEGA’s Defensive Player of th
01/09/2017 - 2017’s First OMEGA Player of t
11/21/2016 - OMEGA’s Offensive Player of th
11/14/2016 - OMEGA Processing Offensive Pla
11/10/2016 - OMEGA in the Community
11/07/2016 - OMEGA Processing’s Player of t
10/31/2016 - OMEGA Processing Player of the
10/25/2016 - OMEGA Processing Player of the
10/12/2016 - OMEGA Processing’s Player of t
10/04/2016 - OMEGA Processing Player of the
09/19/2016 - Sergent Wins Player of the Gam
09/06/2016 - OMEGA Processing Solutions Pla
OMEGA Merchants, News, and People
12/12/2018 - 2018 Year in Review
10/17/2018 - OMEGA Processing Solutions Cel
07/25/2018 - OMEGA Processing’s Kim Polark
05/31/2018 - OMEGA Processing’s Daena Spraf
04/20/2018 - Making Every Day Earth Day
04/11/2018 - How’s an Extra $100 Sound?
12/28/2017 - 2017 Year in Review
10/11/2017 - NO Contract. NO ETF. NO Long-T
07/05/2017 - OMEGA Processing Solutions Add
12/30/2016 - Some of our Favorite Moments
09/01/2016 - OMEGA Processing’s Caroline Ok
OMEGA Spotlight
09/10/2019 - OMEGA Spotlight-Pangallo's on
08/27/2019 - OMEGA Spotlight-Hair Plus Beau
08/14/2019 - OMEGA Spotlight-Customer Servi
07/23/2019 - OMEGA Spotlight-Eddie's Southe
07/10/2019 - OMEGA Spotlight-Barbara Bailey
06/25/2019 - OMEGA Spotlight-Big Catz BBQ
06/11/2019 - OMEGA Spotlight-Kim Figgins
05/23/2019 - OMEGA Spotlight-Kava House & C
05/14/2019 - OMEGA Spotlight-Stevie Dumbuya
Payments Industry
03/06/2019 - Merchant Rules To Live By
01/09/2019 - Account Tune Up for the New Ye
09/19/2018 - Has Your Bottom Line Seen the
09/18/2018 - Are Your Business Merchants’ S
05/22/2018 - Interchange Explained
04/11/2018 - What to Avoid When Searching f
04/06/2018 - The Importance of Choosing You
12/21/2017 - The Basics of Chargebacks
12/12/2017 - No Need to Sign on the Dotted
07/26/2017 - Back to the Basics - Merchant
03/17/2017 - Innovation Project 2017
Point-of-Sale Systems
Products and Services
07/31/2019 - Mid-Summer Reboot
10/03/2018 - Are Your Business Customers Se
08/15/2018 - Introducing Poynt… The World’s
06/11/2018 - Interchange Savings Tool Now A
01/03/2018 - Data Breach? We Got Your Back
12/27/2017 - How Does OMEGA Protect Your Cu
12/12/2017 - New Year? New Goals? New Capit
12/06/2017 - Process with the Best
09/06/2017 - Unlock Cash Flow Opportunities
08/30/2017 - Are You Hungry for the Details
08/09/2017 - Happy (2nd) New Year!
11/30/2016 - Are You Ready?
Short-Term Capital Funding
|
|
|
| |