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POSitive Processing Blog
Are Your Business Customers Set Up for Holiday Season Success?
Wednesday, October 3, 2018
It may be 80+ degrees outside right now, but trust us, winter is coming. And with the cold weather comes Thanksgiving, Saint Nicholas Day, Hanukkah, Christmas, etc. Stores already have holiday decorations out and we can all agree that Christmas comes earlier and earlier each year.
Did you know that when retailers switch from paper certificates to a custom gift card program, they generally see a 50 – 100% increases in revenue? Make sure your business banking customers are set up to receive these revenue boosters this holiday season! Next time you talk with one of your business customers, be sure to remind them of a few statistics:
- Over $100 billion is spent annually on gift cards
- A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
- Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.
Remember to include a few tips as to how they can best leverage their gift car program to help boost their holiday sales.
- Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
- Include a gift card reminder on sales receipts.
- Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
- Host a prize drawing for all shoppers who purchase a gift card.
- Donate preloaded cards to a local charity, school festival or other community event.
- Post gift card reminder messages throughout your website.
- Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.
There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, our cards double as a customer loyalty/rewards card. Your customers can enroll users into their loyalty program to strengthen ties with the customer.
We also offer professionally designed and customized accessories, such as envelops, card holders, display stands and signage. Our program also comes with a free mobile app, so they’ll never miss the opportunity for a gift card sale or redemption.
Remember, when you set your business banking customers up for a gift and loyalty program, you’re not only helping with their success—you’re strengthening your relationship with that business and creating a lifelong partnership between them and your bank.
Ready to learn more and help get your customers set up for this holiday season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for more information on OMEGA’s Gift & Loyalty Program!
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